Launch a voter-targeted digital ad in minutes from anywhere.
Use the self-service interface to launch your campaign, providing your own creative or using our tool.
Packages start at $500 so any local or down ballot Democrat can target voters online.
We use the same tech pioneered by DSPolitical for major statewide and national elections.
What, exactly, gives a state representative the online ad sophistication to match Obama’s? It’s a new site, launched earlier this month, called DemocraticAds.com. The creators of the site, the D.C.-based firm DSPolitical, has bought up about 600 million browser cookies that contain personal details about some 150 million voters in the United States. Their service is able to take the information contained in a person’s “cookies” and match it against data collected about their voting profile to serve up targeted ads. […] In the old days, i.e., two years ago, hiring an ad buyer to generate such an ad campaign cost at least $20,000. But using DemocraticAds.com, [Maine State Representative Henry] Beck’s ads target the most valuable voters in his district of 8,700 residents along the banks of the Kennebec River for a fee that starts at just $500.
Select the geographic boundaries to run your campaign in. You can run campaigns state-wide or by congressional, county, or legislative district.
Choose your target demographics, date range, display mediums, and budget. You will see your impression and cost quote adjust in real-time as you adjust the parameters.
You can choose to upload your own creative, use one of our ad templates to build your display ads, or work with one of DSPolitical's designers to create something completely custom.
I’ve been elected to the Maine House of Representatives four times. Until DemocraticAds.com my options for efficient voter contact were mostly limited to door-to-door canvassing and direct mail – both effective but time intensive. Thanks to DemocraticAds.com I can now target the voters I need to win with banner and video ads online and on cell phones. I can even change the ads on the fly to adapt to breaking news and last-minute attacks from special interests or my opponent. For down ballot and local Democratic candidates like me, the targeting sophistication that DemocraticAds.com offers is a real game changer.
For a campaign to take advantage of more targeting options would require either that campaigns maintain their own data and infrastructure, as the Obama campaign did, or use vendors that have already assembled voter data and television viewing habits. [...] there is DemocraticAds.com, by online firm DSPolitical, aimed at local and state races. Such platforms, which allow campaigns to choose and assemble a target audience without having to gather the relevant data piecemeal.